We rank your locations and providers for the “near me” searches where patients choose a practice, build treatment pages your clinicians sign off, and make your content citable in Google's AI Overviews and ChatGPT. Patient data stays out of analytics and ads.
How patient search works now
Google now shows an AI Overview on most health searches, but not on the searches where patients pick a practice. A good healthcare SEO plan treats these as two different jobs.
Health questions
89%of healthcare keywords showed an AI Overview in December 2025
What it means for you
Fewer clicks on symptom articles. Your pages need to be the source the AI cites: clear answers, a named clinical reviewer, sources and structured data.
“Near me” and provider searches
0%of local and provider-finding searches showed an AI Overview in December 2025
What it means for you
The map pack, your Google Business Profiles, location pages and provider profiles still decide who gets the call. This is where most new patients are won.
Sources: BrightEdge, healthcare AI Overviews 2023–2025 · Medical Economics on the rater8 survey · OpenAI
What's included
Every plan is scoped to your specialty, locations and providers. Most practices need all six, in a different order.
Win the map pack for your specialty in every area you serve.
Best forPractices whose patients search “near me”
Doctor and clinician pages that answer what patients check before they book.
Best forPractices where patients choose a specific doctor
One clear page per service line, written for patients and signed off by your clinicians.
Best forSpecialists with high-value procedures
Be the practice AI Overviews and ChatGPT cite when patients ask about their condition.
Best forPractices losing clicks on informational content
Fast, crawlable, accessible sites that work with your booking and patient portal tools.
Best forSites that are slow, outdated or mid-redesign
More recent reviews on the platforms patients read, without risking patient privacy.
Best forPractices with few or outdated reviews
Our keyword strategy
We map real searches to the page that should win each one. Pick a specialty to see an example.
1Symptom
knee pain when climbing stairs
Knee pain guide with clinician-reviewed answers
AI Overviews on 93%2Condition
meniscus tear treatment options
Meniscus tear condition page
AI Overviews on 93%3Treatment
arthroscopic knee surgery recovery time
Arthroscopic knee surgery treatment page
AI Overviews on 100%4Provider
orthopedic surgeon near me
Location page, Business Profile and surgeon profiles
AI Overviews on 0%5Booking
orthopedic clinic open saturday
Booking, hours and insurance pages
Your site and Business ProfileAI Overview figures: share of healthcare keywords in each category that showed an AI Overview in BrightEdge's December 2025 sample.
Who we work with
Orthopedics, dermatology, cardiology, ENT and other specialties.
Groups adding locations or providers, or bringing practices together.
Therapy practices, psychiatry and outpatient programs.
Dental, physical therapy, chiropractic and other local care.
Built for healthcare rules
Google holds health pages to a higher standard, and so do regulators. These rules apply to every page and report we produce.
A licensed provider at your practice reviews each treatment and condition page before it goes live. Their name, credentials and review date appear on the page, which supports the experience and expertise Google looks for on health topics.
We cite primary sources such as the NIH, CDC and specialty societies, avoid promising outcomes, and handle testimonials in line with the FTC's endorsement rules and your state's rules for medical advertising.
Tracking counts calls and appointment requests without sending names, contact details or conditions to analytics or ad platforms. Review replies never confirm that someone is a patient, and we recommend tools that will sign a Business Associate Agreement where patient data is involved.
We check pages against WCAG 2.1 AA. Practices that receive HHS funding, such as Medicaid payments, must meet it under the Section 504 rule by May 11, 2027 with 15 or more employees, or May 11, 2028 with fewer. Deadline source
We are a marketing agency, not your compliance counsel. We work with your compliance lead and follow their decisions.
Healthcare results
These results come from our healthcare clients' Google Ads accounts. We use the same search-term data to choose which treatments and locations SEO should target first.
Return on ad spend
Mental health clinic · Feb 2023 to Jun 2025
View projectCost per conversion, Q2 2025
Healthcare service provider · 4,867 conversions
View projectTargeted clicks on $36.7K ad spend
Orthopedic clinic, Denver · Feb 2020 to Jun 2025
View projectFigures as reported in each client's account. Results depend on market, budget and specialty, so they are examples, not promises. Healthcare SEO case studies are being written up.
What happens first
A typical plan. Timing depends on your number of locations and how quickly your clinicians can review content.
Client reviews
Read reviews from clients we have worked with on these platforms.
FAQ
Something else? Ask us directly and we'll answer it in our reply.
Health pages are held to a higher standard. Google treats them as "your money or your life" topics, so content needs a named clinical reviewer and sources. Doctors' Business Profiles follow Google's practitioner rules, tracking must keep patient data out of marketing tools, and pages should meet accessibility standards. The keyword plan also follows the patient journey, from symptom to booking.
We set up tracking so names, contact details and conditions are never sent to analytics or ad platforms, and review replies never confirm that someone is a patient. Where patient data is involved, we recommend tools that will sign a Business Associate Agreement. Overall HIPAA compliance stays with your practice, so we work with your compliance lead.
For symptom and treatment questions, AI Overviews now appear on most searches (89% of healthcare keywords in BrightEdge's December 2025 sample), so we write content that AI tools can cite. For "near me" and provider searches, BrightEdge found no AI Overviews, so local SEO and provider pages still decide who gets the call.
Under Google's guidelines, a practitioner who sees patients and can be contacted at the location can have their own profile. A solo practitioner in a branded practice shares one profile named "Practice name: Doctor name". We set these up correctly to avoid duplicates and suspensions.
Our writers draft each page from your input and credible sources. A licensed provider at your practice reviews and approves every medical page before it is published, and their name and review date appear on the page.
Business Profile and local fixes can show results within weeks. Treatment and condition pages build over several months. Timing depends on your competition, the number of locations and how quickly your clinicians can review content.
Yes. Each location gets its own Business Profile and a location page with genuinely local content, and we report results by location and service line. We avoid near-duplicate city pages, which Google treats as spam.
It depends on your number of locations and providers, the service lines you want to grow and how much content is needed. We quote after reviewing your website and Business Profiles. Choose a budget range in the form so we can recommend options that fit.
Free healthcare SEO audit
Tell us about your practice, locations and goals. We will review your website, Google Business Profiles and competitors, then recommend the SEO scope that fits.
We review your website first, then reply with the services and scope that fit.
