I led a high-performing Google Ads campaign for Denver Orthopedic Associates, a specialized medical practice in orthopedic care. Over the campaign lifetime (Feb 2020 – Jun 2025), we achieved 24.8K targeted clicks, generated 9.42K conversions, and maintained a cost efficiency of $36.7K, resulting in an exceptional 9.42x Return on Ad Spend (ROAS). The strategic focus was on local lead generation for consultations and treatment bookings, with a strong emphasis on conversion tracking and cost-per-acquisition optimization.