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An orthopedic practice in Denver wanted local leads for consultations and treatment bookings. We ran its Google Ads from February 2020 to June 2025, with a focus on conversion tracking and cost-per-acquisition optimization. The account turned 24.8K targeted clicks into 9.42K conversions.
The project
A specialized orthopedic practice in Denver, Colorado wanted local leads for consultations and treatment bookings, at a cost per acquisition that made each new patient worthwhile.
We ran the practice's Google Ads from February 2020 to June 2025, focused on local lead generation, with conversion tracking on consultation requests and bookings and ongoing cost-per-acquisition optimization.
Over 65 months the account turned 24.8K targeted clicks into 9.42K conversions for a total cost of $36.7K. That works out to about $3.90 per conversion, or around 145 conversions a month on about $565 of spend.
Kept private: the practice's ad copy, keywords and patient details. Ask us on a call about the setup in more detail.
Results · Feb 2020 to Jun 2025
Figures as reported from the practice's Google Ads account. Conversions are the actions the account was set up to count.
Consultation and booking actions
Counted by the account's conversion tracking.
Targeted clicks
From searches in the practice's local area.
Total cost
Across the full period shown.
Feb 2020 to Jun 2025
More than five years of results.
| Metric | This account | Physicians & surgeons* |
|---|---|---|
| Cost per conversion | $3.90 | $40.04 |
| Cost per click | $1.48 | $4.76 |
| Clicks that converted | 38% | 12.43% |
| Cost per month | $565 | Not reported |
This account's rates are approximate because the published figures are rounded. *Physicians & surgeons averages from LocaliQ's search advertising benchmarks, across its customers' Google and Microsoft Ads campaigns; they measure cost per lead. This account covers Feb 2020 to Jun 2025 and counts its own conversion actions, so read the comparison as context, not like for like. Source: LocaliQ
Why the conversion rate is so high. About 38% of clicks became conversions. Rates that high usually mean an account counts several kinds of action, such as calls and booking requests. For your practice, we'd track new-patient consultations separately, so you can see exactly what each new patient costs.
How we ran it
Here is what each part of this account's setup does, and how an orthopedic practice changes the way it works.
| Service line | Example searches | What the landing page needs |
|---|---|---|
| Knee |
| Conditions and treatments, the surgeons who treat them, recovery time and insurance accepted. |
| Hip |
| Surgical and non-surgical options, surgeon profiles and what to expect before and after surgery. |
| Spine |
| Conservative care first, when surgery is considered, and how to book an evaluation. |
| Sports medicine |
| Fast appointments, return-to-play care and links to physical therapy. |
| Urgent orthopedic care |
| Opening hours, walk-in rules, accepted insurance and directions, visible without scrolling. |
Each service line gets its own ad group and page, so the ad, the page and the surgeon match the search.
Want this for your practice?
For your practice
Cost-per-acquisition optimization needs a target. Work out the most you can pay for each consultation, and the budget that would bring the new patients you want.
Target cost per consultation
$250 or less
For reference, this practice's conversions averaged about $3.90 over 65 months. Your cost depends on your service lines, area and competition.
Target cost = patient value × share of consultations that become patients ÷ the return you want. Spend at or below the target and the ads pay back at least that return in first-year value, before clinical costs.
Add these numbers to my proposalAn orthopedic practice in Denver, Colorado. This page describes the type of practice, the goal and the results rather than naming the client.
Conversions are the actions the practice's Google Ads account was set up to count. For your practice, we agree which actions count before launch, such as new-patient calls, consultation requests and online bookings.
About 38% of clicks became conversions in this account. Rates that high usually mean an account counts several kinds of action, such as calls and booking requests. For your practice, we'd track new-patient consultations separately, so you can see exactly what each new patient costs.
Yes. Each service line gets its own ad group, keywords and landing page, and budgets follow the value of each service and how many new patients your surgeons can see.
Yes. Each location gets its own targeting and tracking, ads point to the nearest clinic, and surgeon profiles help patients choose. Reports show consultations by location and service line.
Health ads can't use remarketing lists, Customer Match or lookalike segments, so we rely on search intent and location targeting. We also keep patient details out of URLs, forms and conversion names sent to Google.
The figures cover February 2020 to June 2025, more than five years of Google Ads for the practice. Over that time the account averaged about $565 in ad spend and 145 conversions a month.
Yes. We work in your own Google Ads account or create one in your practice's name, so the campaigns and their history stay with you.
Contact us
Send a few details about your business and what you need. We reply with a clear next step: a consultation, a written proposal or a free marketing audit.
We review your website first, then reply with the services and scope that fit.
Insights
Practical advice on service-line campaigns, call tracking and measuring what each new patient costs.
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