For a U.S.-based mental health clinic, I managed a high-impact Google Ads campaign focused on increasing patient inquiries and appointment bookings. Over the span of the campaign (Feb 2023 – Jun 2025), the ads achieved 31.8K quality clicks, 5.28K conversions, and maintained a remarkably low cost-per-conversion of $3.85, with a total spend of $20.3K. This resulted in an impressive 13.7x Return on Ad Spend (ROAS). The campaign used behavioral keyword targeting and geo-optimized strategies to drive scalable lead generation.